Human expertise, AI-powered results

About Accelerate Outcome

We partner with business owners to remove friction, automate the boring stuff, and unlock more time for the work that matters. Practical, agentic AI — built on the tools you already use.

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Founder story

Nat Smith-Nunes — Founder & Lead Consultant

Nat has spent over 25 years at the forefront of digital innovation, consistently turning emerging technologies into practical solutions that change how industries operate. He was part of the accelerator team at Trainline that delivered the UK’s first scannable digital rail ticket, leading a small cross-functional team to design, code, and roll out technology that is now an everyday norm for millions of travellers. He also architected and built the UK’s first digital telecoms bill and contributed to major BBC digital moments — including national election coverage — as well as the global launch of the PlayStation 4. For the past decade, Nat has worked as a consultant and coach, helping organisations adopt Agile practices, optimise delivery, and align strategy with execution. At Accelerate Outcome, Nat applies this combined experience to the fast-moving field of Agentic AI. His principle is simple: reduce friction, automate the boring stuff, and give business owners more time for what really matters.

Core team

Who leads your engagement

Dr Genevieve Smith-Nunes — Head of AI Ethics & Research

PhD (University of Cambridge) specialising in data ethics and AI governance. Ensures our solutions are responsible, explainable, and aligned with your values and obligations.

Nat Smith-Nunes — Founder & Lead Consultant

Strategy, product, and delivery. Focused on turning AI into practical outcomes: time saved, cost reduced, and smoother operations.

Associates & collaborators

Specialists we bring in when it helps

We scale with a trusted network so you always get the right expertise without unnecessary overhead.

Dr John Salisbury — AI-based User Research (Associate)

Cognitive science & HCI background. Shapes human-centred, agentic AI that teams actually adopt.

Lade Oduyemi — Client Delivery (Associate)

Personable, senior consultant based in London. Coached into agentic AI; ideal for on-site delivery in the UK.

Luca De Angeli — Engineering & Prototyping (Associate)

Award-winning former BBC/Guardian engineer. Builds and prototypes agentic automations quickly and reliably.

A flexible bench that fits your needs

Right people, right time

Beyond the named associates, we maintain a wider network of trusted specialists — from data engineers to industry experts — who can be added as needed. You get senior attention without agency overhead.

Want to work with us?

Tell us where the friction is — we’ll show you what agentic AI can take off your plate.