Privacy Policy

Last updated: March 2026

This Privacy Policy explains how Accelerate Outcome Ltd (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you use our websites, software products, and services (“Services”).

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Accelerate Outcome Ltd is the data controller for personal data collected through our Services.

• Company number: 17056987
• Registered address: 62 Market Street, Sheffield, S21 4JH, United Kingdom
• Data protection contact: [email protected]

2. What Data We Collect

Information you provide to us

• Account information: Name, email address, company name, and other details you provide when creating an account or contacting us.
• Communication data: Messages, emails, and other correspondence you send to us.
• Consultation data: Information you share during consulting engagements, including business processes, workflows, and project requirements.

Information collected automatically

• Usage data: Pages visited, features used, time spent on our Services, referring URLs, and actions taken within our software products.
• Device and technical data: IP address, browser type and version, operating system, device type, screen resolution, and language preferences.
• Log data: Server logs including access times, error logs, and request data.

Information from third parties

• Payment data: When you purchase a subscription, payment is processed by Paddle.com Market Limited (“Paddle”), our Merchant of Record. Paddle shares limited transaction information with us (such as subscription status, plan type, and billing country) but we do not receive or store your payment card details, bank account numbers, or other sensitive financial information. Paddle’s privacy policy governs their collection and use of your payment data.
• Analytics data: We may receive aggregated analytics data from third-party tools that help us understand how our Services are used.

3. Why We Collect Your Data

We use your personal data for the following purposes:

You can withdraw consent for marketing communications at any time by clicking the unsubscribe link in any email or contacting us.

4. Payment Processing and Paddle

Paddle.com Market Limited acts as our Merchant of Record for SaaS subscription payments. When you make a purchase:

• Paddle collects and processes your payment information directly.
• We do not have access to your full payment card details.
• Paddle provides us with transaction records including your name, email, subscription plan, billing country, and payment status.
• Paddle handles tax collection and invoicing on our behalf.
• Paddle’s processing of your data is governed by Paddle’s Privacy Policy.

5. Who We Share Your Data With

We do not sell your personal data to third parties. We may share your data with:

• Paddle — for payment processing, tax collection, and invoicing (as our Merchant of Record).
• Hosting and infrastructure providers — who store and process data on our behalf (e.g. cloud hosting services).
• Analytics providers — who help us understand usage patterns (data is aggregated where possible).
• Professional advisors — such as accountants and lawyers, where necessary.
• Law enforcement or regulators — where required by law or to protect our legal rights.

All third-party service providers are required to process your data in accordance with applicable data protection laws and our instructions.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy:

When data is no longer needed, we securely delete or anonymise it.

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access — Request a copy of the personal data we hold about you.
• Right to rectification — Request correction of inaccurate or incomplete data.
• Right to erasure — Request deletion of your data (subject to legal obligations).
• Right to restrict processing — Request that we limit how we use your data.
• Right to data portability — Request your data in a structured, commonly used, machine-readable format.
• Right to object — Object to processing based on legitimate interests or for direct marketing.
• Rights related to automated decision-making — You have the right not to be subject to decisions based solely on automated processing that significantly affect you.

To exercise any of these rights, contact us at [email protected]. We will respond within one month. In complex cases, we may extend this by a further two months, and we will let you know if this is the case.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

• Website: ico.org.uk
• Telephone: 0303 123 1113

8. Cookies

We use cookies and similar technologies on our websites. Cookies are small text files stored on your device that help us provide and improve our Services.

Types of cookies we use

• Essential cookies — Required for our websites to function properly. These cannot be disabled.
• Analytics cookies — Help us understand how visitors use our websites so we can improve them. These are only set with your consent.
• Preference cookies — Remember your settings and choices (such as dark/light mode).

Managing cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking essential cookies may affect the functionality of our websites.

9. International Data Transfers

Our Services are primarily hosted within the United Kingdom and European Economic Area (EEA). Where data is transferred outside the UK or EEA (for example, to service providers in the United States), we ensure appropriate safeguards are in place, such as:

• UK International Data Transfer Agreements (IDTAs)
• Standard Contractual Clauses approved by the European Commission
• Transfers to countries with adequate data protection laws as recognised by the UK government

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

• Encryption of data in transit and at rest
• Access controls and authentication
• Regular security reviews
• Secure development practices

While we take reasonable steps to protect your data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

11. Children

Our Services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will take steps to delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or through a prominent notice on our website before the changes take effect.

We encourage you to review this policy periodically. The “Last updated” date at the top indicates when it was most recently revised.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

• Email: [email protected]
• Post: Accelerate Outcome Ltd, 62 Market Street, Sheffield, S21 4JH, United Kingdom